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Construction Safety & Health Social Marketing Toolkit

Construction Safety & Health Social Marketing Toolkit

Social marketing is a promising approach for moving research to practice (r2p) in construction. This Toolkit is designed to build construction safety and health researchers’ and industry stakeholders’ capacity to:

  • Develop a social marketing plan;
  • Identify and work with appropriate partners to complement their skill set; and
  • Manage the process of developing and implementing a social marketing program.